Monday, October 20, 2014

Wine Entrepreneur Life

Selling wine has its benefits. Learning about wine is a parallel story for me. How the wine is produced, whether chemicals added or all-natural, speaks a story about the belief and philosophy of the producer. Similarly, cultivating grapes is also a process balanced by artisan and science. Things are done a certain way according to the person in charge and their ability to navigate the inevitable variables like weather, disease, being consumed, and other things that affect the ability to grow excellent grapes and ultimately make excellent wine. The intricacies and details about the cultivation of a fruit are rich with meaning. The soil, the roots, the vines and leaves, the farmer, the water and sun, have very deep connections with the Bible and how I understand the world around me. Jesus spoke in parables about the soil and seeds. Jesus called himself the vine and we the branches; Apart from him we can do nothing. He called himself living water; and whoever believes in Him will have rivers of living water flowing through them. Something I’ve learned recently is that this way that I learn has led me to another secret: that everything we do in life is done a certain way for a reason- a person’s philosophy. We make decisions based on beliefs. Those beliefs can change, but can be difficult at times. Tradition plays a role here, as well as many other societal influences. Whether it be making wine, or selling it, we will all choose a certain way of doing it and/or NOT doing it. I am lucky to have chosen something I am passionate about to make a living. I am lucky! But, now my focus is being shifted toward the gratitude for that and the expansion of what it means. I am not solely focused on this passionate love, but I am being taught how it ALL connects- the bigger picture. I can see how the parallels are reflected in other passionate ventures, also. In my own life, all these beliefs are being tested and tried. Like what kind of fruit am I producing? Have I been chemicalized and watered down? Are my roots deep and in good soil? Have I hidden anything about my process? Or is the light shining on everything? The accounting, the offering of information, the telling of the story; these are all parts of the business. This is where the truth is revealed. People will taste the wine and decide- the interpretation process starts. This is where our words will line up with our fruit- our product. We sell it. The hope is that our product will make a connection with the person drinking it and interpreting it. Our hope is that they will believe in the story. Our hope is that they will see past their own expectations and to taste the truth about where the wine comes from and who made it. This is where I am. I am literally, currently here in my own life- telling my story vulnerably, knowing that my process is ever-changing, and recognizing the stones in my own soil can be hard. It is a Godly story, and making changes in my own philosophy is something that is learned. I hope to share these treasures. I was made to live passionately and connected to what I believe. This is my business. This is the story I sell. I am discovering the fullness of Life!