While talking with a distributor (Wine Bros.!) today about getting some new wines into the state, he says, "Anyone can find good wine that is expensive; NOT everyone can bring in good wine that is affordable.”
I kept rolling that line over in my head because it is true. The definitions of "good" and "affordable" will vary to a certain degree, yet for the buyer of these wines it is very important to understand what they are spending their money on.
We all need money; we all spend money. We all work on
something to create this income. When the income becomes the priority, buyers
become skeptics no matter the price.
My philosophy is about keeping the distance between the farmer and the drinker as small as possible. Then, the art coming from the hands that made it can truly be understood. The soil that these grapes grow in can be tasted. Less fake; more organic.
We spend money on these wines, therefore we must believe in every part of it- the taste, the philosophy, the work, the region, the hands that made it.
The cost should translate to particular reasons, like availability, vineyard size, overall quality, and time spent in process. I don't want to spend my money on macro-productions, big machines, and others' extravagant lifestyles. I want to pay for something I believe in; hard work, quality, research, honesty, and flavorful truth.
The grape is in your bottle.
Cheers
